About this episode

Dude Perfect CEO Andrew Yaffe discusses the brand's evolution into a diversified media company.

Dude Perfect CEO Andrew Yaffe joins Mike Shields to unpack how the iconic trick-shot brand has scaled into a diversified media company. They dig into their family-audience moat, its co-created Xfinity ad with YouTube, the BODYARMOR partnership, and why Andrew thinks his company looks more like a sports league than a creator business.

People in this episode

Host: Mike Shields

Guest: Andrew Yaffe

Topics covered

• media strategy
• brand partnerships
• family audience
• sports leagues
• creator economy

Keywords

• Dude Perfect
• media company
• trick shots
• Xfinity
• BODYARMOR
• sports league
• creator business

Mentioned in this episode

Organizations: Dude Perfect, Xfinity, YouTube, BODYARMOR

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