Why Independent Agencies Are Having a Renaissance – with CMO Kristina Canada
From Next in Media by Mike Shields
May 5, 2026 · 21 min · Season 7 · Episode 76
About this episode
Kristina Canada discusses the renaissance of independent agencies and her team's innovative strategies.
Net Conversion CMO Kristina Canada on why independent agencies are having a renaissance — and how her team is using CTV, AI skepticism, and radical transparency to take on the holdcos.
People in this episode
Host: Mike Shields
Guest: Kristina Canada
Topics covered
- independent agencies
- CTV
- AI skepticism
- radical transparency
- marketing strategies
Keywords
- independent agencies
- marketing
- CTV
- AI
- transparency
Mentioned in this episode
Organizations: Net Conversion
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