Why Warner Bros Discovery Ditched and Rebuilt TV Targeting

About this episode

Bridget Jayaram discusses Warner Bros. Discovery's strategies to reclaim ad dollars through addressable TV advertising.

Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.

People in this episode

Host: Mike Shields

Guest: Bridget Jayaram

Topics covered

• addressable TV advertising
• first-party data
• media giants
• ad dollars
• convergence strategies

Keywords

• Warner Bros. Discovery
• addressable TV
• first-party data
• advertising
• Meta
• Google

Mentioned in this episode

Organizations: Warner Bros. Discovery, Meta, Google

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