Why Warner Bros Discovery Ditched and Rebuilt TV Targeting
About this episode
Bridget Jayaram discusses Warner Bros. Discovery's strategies to reclaim ad dollars through addressable TV advertising.
Warner Bros. Discovery’s Bridget Jayaram breaks down the network's aggressive return to addressable TV advertising, revealing how traditional media giants are deploying first-party data, convergence strategies, and performance guarantees to win back ad dollars from tech platforms like Meta and Google.
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