About this episode

Kevin Kauffman discusses the concept of the 'stupid zone' and the factors that lead smart real estate agents to make poor decisions.

Some of the worst decisions you'll ever make in your business won't come from a lack of knowledge. You'll already know better. You'll just make the call in the wrong state of mind. That's the trap Kevin Kauffman is unpacking in this solo episode, and it has a name: the stupid zone. The stupid zone isn't about intelligence. It's about the predictable conditions that push otherwise smart, capable, high-performing agents into decisions they'll regret. Kevin breaks down the seven factors, the way they stack on top of each other, and the single skill that separates top performers from everyone else. The 7 factors that create the stupid zone: You're outside your circle of competence You're in information overload You're fixated on a specific outcome You're in the presence of a group You're in the presence of authority You're tired, stressed, or emotional You're under urgency When three or four of these stack up in the same moment, every decision you make in that window deserves a second look — including the ones being engineered for you on purpose by people who understand exactly how this works. If you want to build a business and a life around decisions you'll be proud of a decade…

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