Omnichannel or Omni-Chaos? How Bad Data Erodes Customer Trust
About this episode
This episode discusses the importance of consistent product data across channels to maintain customer trust and improve supply chain efficiency.
Shoppers lose trust the moment they see that your data is inconsistent. In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams. This conversation shows how accurate product data becomes the thread that keeps every part of the supply chain working in sync. In this episode, you'll learn: The operational value of keeping product data consistent across channels The challenges that emerge when item information falls out of sync How accurate data protects customer trust Things to listen for: (00:00) Introducing Next Level Supply Chain (02:54) What customers expect from product data (05:29) How inconsistent product information affects buying decisions (07:37) The biggest data challenges supply chain teams face today (12:55) What the industry is doing to improve data synchronization (19:32) Data strategy shifts companies should prepare for next (25:19) Jon's favorite tech Connect with GS1 US: Our website - www.gs1us.org…
Sponsors
AccuGraphiX, LSPedia
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