How Vi Wickam Uses 2 Search Channels for Smarter Business Growth

About this episode

Vi Wickam discusses the comparison between Google Ads and SEO for business growth.

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money. Sponsor: Quiet Light Get a free, confidential valuation at https://quietlight.com/ ! Links & Resources Visit Wizard of Ads Online: https://www.wizardofadsonline.com/ Connect with Vi: https://www.linkedin.com/in/viwickam/ Follow and join Vi here: https://www.facebook.com/vi.wickam Watch The Fiddler's performances: https://www.youtube.com/vithefiddler Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper…

People in this episode

Host: Spencer Haws

Guest: Vi Wickam

Topics covered

• Google Ads
• SEO
• business growth
• e-commerce
• local service businesses

Keywords

• Google Ads
• SEO
• business growth
• Local Service Ads
• high-intent keywords

Sponsors

Quiet Light

Mentioned in this episode

Organizations: Niche Pursuits, Wizard of Ads, Link Whisper, Niche Pursuits Podcast

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