NIL Edge Interview - Justin DiTolla - California - Associate Athletics Director, NIL

About this episode

The episode features an interview with Justin DiTolla discussing the evolution of NIL roles in athletic departments and their connection to revenue sharing and contract management.

In this episode of NIL Edge, we sit down with Justin DiTolla, Associate AD for NIL at Cal, to break down what it actually looks like to operate an NIL and revenue share model inside a Power Four athletic department. With a background in compliance and now leading Cal’s NIL efforts, Justin offers a real-world perspective on how roles, responsibilities, and priorities have rapidly evolved. At the center of the conversation is a major shift: NIL is no longer just education and brand-building—it’s now intertwined with revenue sharing, contract management, and cap strategy. That evolution is forcing departments to operate more like professional front offices, often without a clear blueprint. We also explore how schools are approaching athlete education, where real NIL opportunities are coming from, and how departments are thinking about “above the cap” strategies in an increasingly competitive landscape. What to Expect (Key Takeaways): Why NIL roles are evolving into full-scale front office positions, including contract negotiation and cap management How athlete education, branding, and revenue share are all connected in building a complete compensation model Where the most realistic…

People in this episode

Guest: Justin DiTolla

Topics covered

• NIL
• athlete education
• revenue sharing
• contract management
• compensation model
• athletic departments

Keywords

• NIL
• revenue share
• contract negotiation
• athlete education
• branding
• compensation model
• Power Four
• local businesses

Mentioned in this episode

Organizations: Cal, Power Four

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