
Sam Buschman on Cheese, Wisconsin Culture & Going Viral (Hour 2)
From Nite Lite with Pete Schwaba and Greg Bach by Pete Schwaba and Greg Bach
May 6, 2026 · 43 min
About this episode
Sam Buschman discusses Wisconsin's cheese culture and her journey as the 'Cheese Queen of Wisconsin.'
Sam Buschman, known as the “Cheese Queen of Wisconsin,” joins Pete and Greg to talk all things cheese. From her social media presence to Wisconsin’s deep-rooted cheese culture, she shares how she built her brand and why the state’s dairy identity continues to stand out. Sign up for the Civic Media Newsletter. Check us out on Instagram: @nitelitecm and our Facebook Relevant links from this hour: Her Instagram Her LinkTree Guest: Sam Buschman
People in this episode
Hosts: Pete Schwaba, Greg Bach
Guest: Sam Buschman
Topics covered
- cheese
- Wisconsin culture
- social media
- branding
- dairy identity
Keywords
- cheese
- Wisconsin
- social media
- branding
- dairy
Mentioned in this episode
Organizations: Civic Media, Instagram, Facebook
More episodes of Nite Lite with Pete Schwaba and Greg Bach
- Dan Davies on Remaking a Wisconsin Cult Classic (Hour 2) · June 10, 2026 · 43 min
- Data Centers, Comedy, and the Quest to Live Forever (Hour 1) · June 9, 2026 · 43 min
- Daniel Wheeler on Filmmaking, Comedy & Bigfoot (Hour 2) · June 9, 2026 · 43 min
- Hole Truth: The Donut Quiz (Hour 2) · June 6, 2026 · 43 min
- Brint Davy on Alamo Drafthouse’s No-Phone Policy Debate (Hour 1) · June 5, 2026 · 42 min
- Movie Club: Casino Royale (Hour 2) · June 5, 2026 · 43 min
Explore listener stats, chart rankings, contacts and more on the Nite Lite with Pete Schwaba and Greg Bach podcast page.