
"72" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”
From No BS with Brad Smith by Brad Smith /Curiouscast
June 11, 2026 · 21 min · Episode 72
About this episode
Adam Zivo discusses the commercialization of the Pride movement and critiques a HelloFresh ad.
Adam Zivo, National Post columnist, breaks down how the Pride movement started as a celebration of love and acceptance but has been taken over by corporations and a very different version of the LGBTQI+ community. He also calls out a new HelloFresh Pride ad that crosses the line into bad taste.
People in this episode
Host: Brad Smith
Guest: Adam Zivo
Topics covered
- Pride movement
- corporate influence
- LGBTQI+ community
- advertising
- love and acceptance
Keywords
- Pride
- corporations
- LGBTQI+
- HelloFresh
- advertising
- love
- acceptance
Sponsors
HelloFresh
Mentioned in this episode
Organizations: National Post
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