"72" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”

"72" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”

From No BS with Brad Smith by Brad Smith /Curiouscast

June 11, 2026 · 21 min · Episode 72

About this episode

Adam Zivo discusses the commercialization of the Pride movement and critiques a HelloFresh ad.

Adam Zivo, National Post columnist, breaks down how the Pride movement started as a celebration of love and acceptance but has been taken over by corporations and a very different version of the LGBTQI+ community. He also calls out a new HelloFresh Pride ad that crosses the line into bad taste.

People in this episode

Host: Brad Smith

Guest: Adam Zivo

Topics covered

  • Pride movement
  • corporate influence
  • LGBTQI+ community
  • advertising
  • love and acceptance

Keywords

  • Pride
  • corporations
  • LGBTQI+
  • HelloFresh
  • advertising
  • love
  • acceptance

Sponsors

HelloFresh

Mentioned in this episode

Organizations: National Post

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