"72" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”

"72" - Pride Was About Love… Now Corporations Are Hijacking It – HelloFresh Ad Makes You Go “Really?”

June 11, 2026 · 21 min · Episode 72

About this episode

Adam Zivo discusses the commercialization of the Pride movement and critiques a HelloFresh ad.

Adam Zivo, National Post columnist, breaks down how the Pride movement started as a celebration of love and acceptance but has been taken over by corporations and a very different version of the LGBTQI+ community. He also calls out a new HelloFresh Pride ad that crosses the line into bad taste.

Sponsors

HelloFresh

More episodes of No BS with Brad Smith

Explore listener stats, chart rankings, contacts and more on the No BS with Brad Smith podcast page.