About this episode

Alisa Scharf discusses the importance of addressing AI visibility issues before pursuing category terms.

This week I welcome Alisa Scharf, Chief AI Officer at Seer Interactive, to the podcast, to ask the question she fires back at every client who walks in wanting to "win at AI visibility." Her answer flips the whole project: fix what the models get wrong about you before you chase the category terms. We got into her research on why lower-authority websites earn more citations, why LLMs recommend a brand only 2.3% of the time, and the gap nobody is tooling for: getting an agent to actually use y...

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