About this episode

The episode features an interview with Malte Landwehr discussing AI search metrics and the impact of various AI tools on citations.

I sat down with Malte Landwehr, who left VP of SEO at Idealo to become CPO and CMO at Peec AI, the platform that tracks what ChatGPT, Claude, Gemini, and Google AI Overviews actually cite. We open on the strangest finding of the year. GummySearch, a Reddit analytics tool that shut down last November, now sits behind about 0.1% of all ChatGPT citations. From there we get into why clicks are the wrong way to measure AI search, why your local brand keeps losing to US ones, why scaled AI content ...

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