She Sold $12 Billion Without Cold Calling (Here's How) | Laurie Lustig Bower

She Sold $12 Billion Without Cold Calling (Here's How) | Laurie Lustig Bower

From No Vacancy with Taylor Avakian by Taylor Avakian | Los Angeles Multifamily Broker

March 1, 2026 · 1h 18m

About this episode

Laurie Lustig-Bower shares her successful strategies in multifamily brokerage without cold calling.

In this in-depth conversation, recently retired CBRE Executive Vice President Laurie Lustig-Bower shares decades of insights from one of the most successful multifamily brokerage careers in Los Angeles real estate.With over 36 years at CBRE (formerly Coldwell Banker Commercial), Laurie and her team handled more than $12 billion in multifamily transactions in the last decade alone. She built her business on the Westside of LA — specializing in apartment buildings, condo conversions, and development sites — consistently ranking as a top national producer in CBRE’s Private Capital Group.Key topics include:- How she chose multifamily and the Westside LA niche as her "blue ocean" path to expertise- Building a referral-based business without ever making cold calls- Networking strategies with residential brokers, appraisers, internal CBRE colleagues, estate attorneys, banks, and more- The power of internal referrals and paying generous referral fees early on- Daily habits, discipline, and idea generation that drove consistent deal flow- Preparing killer listing pitches: underwriting depth, rent comps, creative value-add strategies, rehearsals, psychology of the seller, and why…

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