AppSumo Is at War

AppSumo Is at War

From Noah Kagan Presents by Noah Kagan

October 22, 2025 · 18 min · Episode 381

About this episode

Noah Kagan discusses the challenges faced by AppSumo and shares insights on rebuilding trust and focusing on quality products.

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us great. But the fire in my belly is back and I'm going to war for what we do best. I'm turning the battleship back towards curating high-quality tools that people actually love and I'm taking you inside the war room. In this episode, I share what's working, what's not and what I'm learning. If you've ever run a company or have just gone through a tough season, you'll love this one In this conversation, you'll enjoy 3 BIG things: Why simplicity and focus is the best strategy when things get messy. How direct conversations with customers and partners can rebuild trust Why curating truly great products (not just more of them) is key to winning back customers Enjoy these 3 things plus plenty of spicy behind-the-scenes stories along the way. My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. I have also been sharing emails on my brutally honest…

People in this episode

Host: Noah Kagan

Topics covered

  • business strategy
  • customer trust
  • entrepreneurship
  • product curation
  • company culture

Keywords

  • AppSumo
  • business challenges
  • customer loyalty
  • entrepreneurship
  • product quality

Mentioned in this episode

Organizations: AppSumo

Books & works: Million Dollar Weekend

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