This Economy Is Splitting the Aisle. Here's the Pricing Model to Win Either Side.
About this episode
The episode discusses the split in consumer behavior in grocery shopping and strategies for CPG brands to navigate pricing and growth.
Today's grocery aisle is splitting between shoppers looking for the best deal and those who are happy to pay more for brands they believe are worth it. In this episode, Scott Sanders, Business Intelligence Lead at Carbone, and Jeff Lovering, Chief Data Scientist at Customer Marketing Group, talk through what that shift means for CPG brands. They share practical ways to think about pricing, promotions, and growth—and how to figure out whether your biggest opportunity is pricing, awareness, positioning, distribution, or something else entirely. You'll learn: How to determine whether your brand has earned a premium price The difference between a pricing problem, an awareness problem, and a positioning problem Why premium brands can thrive—even in a value-driven economy How consumers decide whether your product is "worth it" When promotions drive growth—and when they simply mask bigger issues How to use data to diagnose what's really limiting your growth What today's split economy means for your long-term brand strategy
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