
How to Revive a Dead Book With a Promo Stack
From Novel Marketing by Thomas Umstattd Jr.
June 11, 2026 · 46 min · Episode 505
About this episode
Bryan Canter discusses how promo stacking can help revive struggling book sales.
Are your book sales stuck? Maybe sales have slowed. Maybe your launch never took off. Or maybe you're spending money on ads without seeing results. This week on Novel Marketing, Amazon ad specialist Bryan Canter explains how "promo stacking" can revive a struggling book and put it in front of new readers. You'll learn: What promo stacking is and why it worksWhich promotions deliver the best ROI for your genreThe ideal order and timing for each promotionHow promo stacking can generate more rea...
People in this episode
Host: Thomas Umstattd Jr.
Guest: Bryan Canter
Topics covered
- book marketing
- promo stacking
- book sales
- advertising
- reader engagement
Keywords
- book sales
- promo stacking
- advertising
- ROI
- book marketing
Mentioned in this episode
Organizations: Amazon
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