Faith Brown | The Evolving Role of a Strength Coach

Faith Brown | The Evolving Role of a Strength Coach

From NSCA’s Coaching Podcast by NSCA

March 13, 2026

About this episode

Faith Brown discusses the evolving role of strength coaches and the importance of data in training decisions.

Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown , LinkedIn: @faith-brown , or by email: fbrown20@gmu.edu | Find Eric on Instagram…

People in this episode

Host: Eric McMahon

Guest: Faith Brown

Topics covered

  • strength coaching
  • athlete monitoring
  • sport science
  • data analysis
  • performance training

Keywords

  • strength coach
  • athlete monitoring
  • GPS
  • heart rate monitoring
  • force plates
  • sport science
  • training decisions

Mentioned in this episode

Organizations: George Mason University, Patriot Performance Lab

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