Moving the World ft. Craig Fuller (Freightwaves)

Moving the World ft. Craig Fuller (Freightwaves)

From Nuclear Barbarians by Emmet Penney

September 26, 2025 · 54 min · Episode 92

About this episode

Craig Fuller discusses his new book on supply chains and their evolution in the context of recent global events.

Craig Fuller comes from a legacy trucking family. He’s also the CEO and founder of Freightwaves, the Bloomberg of logistics. So, Craig’s the perfect guy to write an accessible primer on supply chains, which is exactly what he’s done. He came on the show to talk about the new book, Moving the World: How the Supply Chain’s Evolution Affects Us All (which you can pre-order here!). We dig into what the Covid crisis taught us about supply chains, why reshoring makes sense both economically and strategically, and how supply chains and the grid are similar. Nuclear Barbarians is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Nuclear Barbarians at www.nuclearbarbarians.com/subscribe

People in this episode

Host: Emmet Penney

Guest: Craig Fuller

Topics covered

  • supply chains
  • logistics
  • reshoring
  • Covid crisis
  • economic strategy

Keywords

  • supply chain
  • logistics
  • Covid crisis
  • reshoring
  • Freightwaves

Mentioned in this episode

Organizations: Freightwaves

Books & works: Moving the World: How the Supply Chain’s Evolution Affects Us All

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