About this episode

Rosa Hart and Hamid Ghanadan discuss the importance of effective communication in healthcare and science.

What if the reason people don't trust healthcare isn't the science- it's the communication? Rosa Hart sits down with Hamid Ghanadan, behavioral strategist, researcher, and author of Not Buying It, to explore why science and healthcare have a usability problem - and what communicators, clinicians, and companies can do about it. From the neuroscience of decision-making to the Space Shuttle Challenger to vaccine hesitancy and children's mental health, Hamid and Rosa cover what it really takes to communicate in a way that moves people. Ethically, effectively, and humanly. ⏱ Episode Chapters 00:00 – Introduction & Guest Welcome 00:22 – Hamid's Background: From Bench to Behavioral Strategy 01:27 – Healthcare & Science Have a Usability Problem 02:26 – Market Research, Strategy & the Linus Group 03:00 – Patterns of Top Science Communicators 03:13 – The Role-Play Problem: Titles vs. Humans 04:09 – Priming: Why "I'm Just Looking" Is Never True 04:44 – Why Scientific Jargon Backfires at Conferences 05:22 – Emotions in Decision-Making: It's Biology, Not Strategy 05:29 – The Neuroscience: Logic Alone Cannot Drive Action 06:04 – The Frontal Cortex vs. the Amygdala 06:29 – Communication That…

People in this episode

Host: Rosa Hart

Guest: Hamid Ghanadan

Topics covered

• healthcare communication
• decision-making
• science usability
• vaccine hesitancy
• storytelling

Keywords

• healthcare
• communication
• decision-making
• neuroscience
• vaccine hesitancy
• storytelling
• behavioral strategy

Mentioned in this episode

Books & works: Not Buying It

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