About this episode

David Kepron and Thomas Dijkman discuss insights into Generation Alpha and how retailers can engage with this new generation of consumers.

Thomas Dijkman is a Senior Retail Consultant at Q&A Retail, a Netherlands-based retail consultancy. He is also Co-chair of the “Young Ebeltoft” initiative, a global collective of next-generation retail thinkers within the Ebeltoft Group. In Ep.89 of the NXTLVL Experience Design - "UNLOCKING GEN ALPHA: INSIGHTS INTO NEXT GEN GLOBAL CONSUMERS," host David Kepron and Dijkman explore findings from global research by the Ebeltoft Group on Generation Alpha. Dijkman spotlights how young people think and shop and what retailers must do to engage with them.

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