Ep. 156: #SWAG Dadaism

Ep. 156: #SWAG Dadaism

From Nymphet Alumni by Nymphet Alumni

May 6, 2026 · 1h 2m

About this episode

This episode explores the concept of #SWAG Dadaism and its relation to contemporary creative expressions.

In this episode, we coin a new term for one of the most interesting creative impulses of our generation: #SWAG Dadaism. Like the original Dadaists responding to the whiplash of industrialization and WWI, a certain subset of young creatives are responding to the vertigo of global instability and breathless technological futurism through fashion assemblage, IP maximalism, and a fearless embrace of all things chopped and random. We conduct a historical survey from Clement Greenberg’s theory of kitsch and the avant-garde to the early days of meme culture to explore page fashion parodists of the past decade. We also get into Justin Bieber and Timothée Chalamet’s parallel #SWAG rebrands, the collapse of the secondhand market and its unexpected creative upside, and how #SWAG exists as the antithesis of refinement culture. Links: Image board Dada Manifesto by Tristan Tzara (1918) “Avant-Garde and Kitsch” by Clement Greenberg from The Partisan Review (1939) “The First Meme of 2026 Is About Not Explaining Yourself. And Buttons.” by Madison Malone Kircher for The New York Times Chase Rutherford on Instagram (referenced posts one , two , three ) Chase Rutherford interview for Perfectly…

People in this episode

Host: Nymphet Alumni

Topics covered

  • Dadaism
  • fashion assemblage
  • meme culture
  • global instability
  • technological futurism
  • creative impulses

Keywords

  • Dadaism
  • fashion
  • meme culture
  • creativity
  • global instability
  • technological futurism
  • Justin Bieber
  • Timothée Chalamet

Mentioned in this episode

Organizations: The New York Times, Perfectly Imperfect, Office magazine, Canal Street Research Association, Shanzhai Lyric

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