Why execution matters more than strategy

Why execution matters more than strategy

From OBF-podden by Oslo Business Forum

December 10, 2025 · 31 min · Season 1 · Episode 131

About this episode

Kristin Skogen Lund discusses the importance of execution over strategy in leadership with Shane McArdle.

What feels obvious to you as a leader may be invisible to your team. That’s why Kristin Skogen Lund’s advice is simple: “Repeat until you vomit.” In this episode, she joins Shane McArdle, CEO of Kongsberg Digital, for an honest conversation about leadership, execution, and building alignment. They discuss: Her personal success formula: 5-15-80 Why execution matters more than strategy The underestimated role of boards And what leaders often forget when leading high-performing teams Listen in and get reminded of the leadership lessons that actually work. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Shane McArdle

Guest: Kristin Skogen Lund

Topics covered

  • leadership
  • execution
  • team alignment
  • high-performing teams
  • boards

Keywords

  • leadership
  • execution
  • strategy
  • alignment
  • high-performing teams

Mentioned in this episode

Organizations: Kongsberg Digital

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