About this episode

Jason Coleman shares his journey from being the shop kid at Terrible Herbst to becoming a respected figure in off-road racing.

Before Jason Coleman was behind the wheel, he was 'the shop kid' at Terrible Herbst — sweeping floors, cleaning CVs, and learning the sport from the ground up. This is a recurring story that comes up frequently on the show. We always talk about the importance of “sweeping the floor.” It’s a humble start, but it’s how countless racers and industry leaders got their foot in the door. That work builds respect, discipline, and opportunity — Jason’s story proves it. Matt and Jason also touch on the legendary Herbst Truggy and AWD truck, machines that pushed the boundaries of off-road innovation.

People in this episode

Host: Matt

Guest: Jason Coleman

Topics covered

• off-road racing
• career beginnings
• innovation in automotive
• discipline in sports
• racing history

Keywords

• off-road racing
• Jason Coleman
• Terrible Herbst
• Herbst Truggy
• AWD truck
• racing discipline
• automotive innovation

Mentioned in this episode

Organizations: Terrible Herbst

Products: Herbst Truggy, AWD truck

More episodes of Off-Road Racer Podcast

• Episode 92: Josh Daniel · April 16, 2026 · 1h 33m
• Episode 91: Jamie Campbell · April 2, 2026 · 1h 29m
• Episode 90: Bryan Folks · January 29, 2026 · 1h 33m
• Episode 89: Justin Von Metal · December 18, 2025 · 1h 8m
• Episode 88: Jim Beaver · December 4, 2025 · 1h 26m
• Episode 87: Kevin McGillivray · November 20, 2025 · 1h 37m

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