About this episode

The episode discusses how TikTok engagement can influence box office attendance based on a report from Cinema Week and Comscore.

Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page. Full report available here .

People in this episode

Host: Codi Kruse

Guests: Shayla, Kyle

Topics covered

• TikTok
• box office
• advertising
• film industry
• social media marketing

Keywords

• TikTok
• box office
• advertising
• Cinema Week
• Comscore
• film marketing
• social media

Mentioned in this episode

Organizations: Cinema Week, Comscore

More episodes of Off The Break Podcast

• OTB #380: Netflix Is Giving Chronicles Of Narnia A Wide Release, But Is There Any Way To Trust Them? · May 8, 2026 · 24 min
• OTB #377: Will Disney's Infinity Vision Turn Block Booking Into A Trend? · April 17, 2026 · 39 min
• OTB #376: Exactly How Much Of Michael Jackson's Life Will Be Shown In The Biopic? · April 10, 2026 · 36 min
• OTB #375: The Pitt & Alamo Drafthouse Team Up To Encourage Alternative Content In Cinemas · April 3, 2026 · 36 min
• OTB #374: The Project Hail Mary Review · March 27, 2026 · 31 min
• OTB #373: We Discovered The New Rule For How Long A Theater Can Be Open · March 20, 2026 · 34 min

Explore listener stats, chart rankings, contacts and more on the Off The Break Podcast podcast page.