OTB #378: TikTok Engagement Is Predicting The Box Office

About this episode

The episode discusses how TikTok engagement can influence box office attendance based on a report from Cinema Week and Comscore.

Cinema Week and Comscore released a report about how advertising movies on TikTok drives up box office attendance. Shayla and Kyle break down why TikTok is a useful tool for advertising and offer helpful tips for using the app, while Ken tries to log onto his Myspace page. Full report available here .

People in this episode

Host: Codi Kruse

Guests: Shayla, Kyle

Topics covered

• TikTok
• box office
• advertising
• film industry
• social media marketing

Keywords

• TikTok
• box office
• advertising
• Cinema Week
• Comscore
• film marketing
• social media

Mentioned in this episode

Organizations: Cinema Week, Comscore

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