Zheng Liu, "Cultural Mavericks: The Business and Politics of Independent Bookselling in China" (Columbia UP, 2026)
About this episode
Dr. Zheng Liu discusses her book on the dynamics of independent bookselling in China and the unique challenges faced by these cultural institutions.
In recent decades, self-proclaimed “independent bookstores” have arisen across China. In the West, such retailers represent an alternative to corporations and chains. In China, by contrast, they differentiate themselves from not only the state-owned Xinhua Bookstore but also other privately owned shops through an emphasis on intellectual independence and the free exchange of ideas. Cultural Mavericks: The Business and Politics of Independent Bookselling in China (Columbia UP, 2026) by Dr. Zheng Liu takes readers inside the world of independent bookselling in China, showing how a wide range of figures navigate the challenges of book retailing in the digital age amid rapidly shifting social, political, and economic dynamics. Drawing on more than a decade of immersive research—including interviews, observations, and extensive documentary analysis—Dr. Liu unveils how these bookstores carve out a unique identity and market position. She develops the concept of “culturally adapted strategy” to explain how independent bookstores—as both dedicated cultural institutions and resilient business enterprises—balance economic imperatives with a deep commitment to intellectual autonomy. Dr. Liu…
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