126. Veronica Beard's CEO, Stephanie Unwin: "The strongest brands are built one customer at a time."
About this episode
Stephanie Unwin discusses Veronica Beard's unique growth strategy and the importance of customer connection in building a lasting brand.
This episode was brought to you by Rayon. As retail brands open stores across new markets, from New York to Paris, keeping design consistent while moving fast gets harder. Rayon is a collaborative, browser-based platform built for people who design spaces, helping retail teams create layouts, documentation, and standards in one place, so every new location stays on-brand without slowing the rollout. Visit rayon.design and sign up for free today. ---- Veronica Beard has become one of fashion's most admired brands by taking a very different path to growth. In this episode of OFFBounds, Paula Macaggi sits down with CEO Stephanie Unwin to explore how the company built a loyal community before opening stores, expanded thoughtfully from New York to London and Paris, and created a brand that women genuinely connect with. From retail strategy to international expansion, Stephanie shares the decisions that shaped Veronica Beard's remarkable journey. The conversation also dives into leadership, entrepreneurship, and the future of retail. Stephanie explains why profitable, long-term growth beats chasing rapid scale, how AI should enhance—not replace—human connection, and why understanding…
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