Mastering Digital Strategy to Boost Enrollment
From Office Hours With EAB by EAB
April 6, 2026 · 31 min
About this episode
Allison Peeler and Val Fox discuss insights on digital strategy and enrollment growth based on EAB's survey of marketing and enrollment leaders.
In this episode, Allison Peeler and Val Fox share insights from EAB’s survey of more than 120 marketing and enrollment leaders, highlighting the growing importance of investing in website experience as institutions prioritize enrollment growth. They discuss how AI is changing student search behavior, how teams are adapting with limited resources, and where institutions can take practical steps now to strengthen their digital strategy and boost enrollment.
People in this episode
Guests: Allison Peeler, Val Fox
Topics covered
- digital strategy
- enrollment growth
- website experience
- AI in education
- marketing
- student search behavior
Keywords
- digital strategy
- enrollment
- website experience
- AI
- student search behavior
- marketing leaders
- higher education
Mentioned in this episode
Organizations: EAB
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