About this episode

EAB’s Madeleine Rhyneer and Pam Royall discuss a survey of parents' expectations from colleges regarding career outcomes and mental health.

EAB’s Madeleine Rhyneer and Pam Royall discuss findings from EAB’s new survey of more than 2,500 parents of high school students. They examine parents’ growing focus on career outcomes, mental health, and how colleges are preparing students for an AI-driven future, even as cost remains top of mind. Madeleine and Pam also explain how enrollment leaders can communicate with parents earlier and more effectively to turn them into valuable recruitment allies.

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