Rodger Lee of Ironworks Speed & Kustom 3.0

Rodger Lee of Ironworks Speed & Kustom 3.0

From Oil and Whiskey with Roadster Shop by ROADSTERSHOP

March 2, 2026 · 2h 50m · Season 5 · Episode 8

About this episode

Rodger Lee returns to discuss the current state of the custom car industry and share insights on managing a successful shop.

This week on Oil & Whiskey, Rodger Lee of Ironworks Speed & Kustom is back for his third time on the show and it’s a solid catch-up on what’s happening in the shop world right now.We talk hot rods, custom cars, shop life, and the stuff nobody sees: managing the work, managing the people, and keeping the business moving while still building at a high level. Rodger shares real-world perspective on running a custom car shop, how the industry’s shifting, what’s working (and what isn’t), and the mindset it takes to stay consistent over the long haul.We also get into what Rodger’s been doing on the business education side — including his business development classes designed to help builders and shop owners tighten up their process, pricing, scheduling, and overall business structure.If you’re into Ironworks Speed & Kustom, custom car building, hot rod shops, or you’re trying to learn how to run a better operation behind the scenes, this episode is for you.Grab official Oil & Whiskey gear at oilandwhiskey.com. Good time, bad advice, great shirts.

People in this episode

Host: Roadster Shop

Guest: Rodger Lee

Topics covered

  • custom cars
  • hot rods
  • shop management
  • business education
  • industry trends

Keywords

  • custom car building
  • hot rod shops
  • business development
  • shop life
  • pricing
  • scheduling

Mentioned in this episode

Organizations: Ironworks Speed & Kustom, Oil & Whiskey

More episodes of Oil and Whiskey with Roadster Shop

Explore listener stats, chart rankings, contacts and more on the Oil and Whiskey with Roadster Shop podcast page.