Lenet Rivas on Building Wealth
About this episode
Lenet Rivas discusses her new business, Blue Otter Financial Planning, and shares insights on financial planning and investment management.
Blue Otter Financial Planning: Joy and Claire welcome back Lenet Rivas to discuss her new business, Blue Otter Financial Planning, launched after a layoff and inspired by conversations at a Surf with Amigas retreat. Lenet shares her background in financial aid at Emory, then Fidelity and investment management, and explains leaving product- and target-driven models to offer flat-fee planning for people—especially women—who don’t meet typical $500K asset minimums. They discuss consolidating scattered old employer 401(k)s into an IRA, aligning investments with risk tolerance and time horizon, and how target-date funds often default people into mismatched allocations; Joy describes gaining confidence, discovering a pension, and improving results after adjusting investments. The episode also covers money shame, patriarchy in finance, spending vs. saving mindset, and practical questions to ask parents about estate plans, accounts, and wills. 00:00 Meet Lenet and Blue Otter 01:19 From Taxes to Entrepreneurship 04:15 The Retreat Seed and Layoff Leap 06:51 Traveling While Building the Plan 09:40 Who Blue Otter Serves 13:33 Joy’s Account Consolidation Win 15:28 Money Fear and the KFC…
People in this episode
Hosts: Joy, Claire
Guest: Lenet Rivas
Topics covered
- financial planning
- wealth building
- women in finance
- investment management
- money mindset
Keywords
- financial planning
- wealth
- 401(k)
- investment
- money shame
- patriarchy
- estate planning
Mentioned in this episode
Organizations: Blue Otter Financial Planning, Emory, Fidelity
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