Operational Execution Still Wins in Retail with DFI Retail Group’s Scott Price | WRC 2026
About this episode
Scott Price discusses DFI Retail Group's strategies for driving growth and innovation in retail.
In this Omni Talk Retail interview, recorded live from World Retail Congress 2026 in Berlin, Chris Walton speaks with Scott Price, Group Chief Executive of DFI Retail Group, about how one of Asia’s largest retail groups is driving omnichannel growth, loyalty innovation, and AI transformation across its business. Scott explains how DFI has doubled online order volumes, increased ecommerce penetration, and sharpened its customer-first strategy by pushing decision-making closer to local markets across Asia. The conversation explores why operational execution still matters more than flashy technology, how loyalty data is becoming the foundation for personalization and retail media, and why “dynamic pricing” is the wrong way to think about customer offers. The interview also dives into DFI’s evolving AI strategy, from team productivity tools and personalized shopping experiences to the future role of AI in merchandising and retail decision-making. Plus, Scott shares why retailers need to focus on the “right to win,” how portfolio simplification has helped fuel growth, and why resilience remains one of retail’s most important competitive advantages. Key Topics Covered: • How DFI Retail…
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