Who Wins & Who Loses With The Shifting Of The American Dream? | Ask An Expert
About this episode
The episode explores the evolving concept of the American Dream and its implications for consumers and businesses, featuring insights from a recent survey by Simon-Kucher.
Is the American Dream still alive? And if it has changed, who stands to win? Who stands to lose? Simon-Kucher recently conducted an exhaustive survey of more than 5,000 Americans across all income levels and demographics to answer exactly these questions. The findings have profound implications for consumers, retailers, brands, and, frankly, any business that serves them. Omni Talk is pleased to welcome Shikha Jain, Partner and Head of Consumer for North America at Simon-Kucher and the architect of this landmark research, to a special installment of our Ask an Expert webinar series. Joining Chris Walton, Shikha unpacks how years of economic uncertainty, inflation, and shifting consumer priorities are redefining the American Dream and what those changes mean for businesses looking to stay ahead. Read the full Simon-Kucher "New American Dream" study discussed in this episode: https://www.simon-kucher.com/en/insights/new-american-dream Key topics covered: • How Americans across generations define the modern American Dream • Why younger consumers remain optimistic, even as they believe success is harder to achieve • The rise of financial stability, personal freedom, and life…
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