About this episode

The episode discusses the challenges AI ads face in driving business outcomes compared to human-created ads.

Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness. Download the free report bit.ly/aiadreport

People in this episode

Host: Fergus O’Carroll

Topics covered

• AI advertising
• business outcomes
• creative efficiency
• strategic effectiveness
• marketing strategies

Keywords

• AI ads
• business outcomes
• creative efficiency
• marketing
• advertising

Mentioned in this episode

Organizations: Ipsos, Syracuse University's S.I. Newhouse School of Public Communications

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