About this episode

Kevin Goetz discusses the intersection of creative instinct and audience insight in the movie business.

Dive into the behind-the-scenes world of the movie business, where entertainment strategist Kevin Goetz reveals the pivotal intersection of creative instinct and audience insight. This is the sweet spot where the business of film meets the art of storytelling. When it comes to cinematic success, every detail matters—from early concept to the final marketing push. "How to Score in Hollywood" is a playbook for guiding movie-making decisions at every turn. Drawing from nearly four decades of experience, Goetz shows how films can be made and marketed to turn a profit by aligning creative ambition with good business practice, all toward the goal of serving up entertainment experiences that audiences will embrace. Whether you're a filmmaker, studio executive, entrepreneur, student, or movie lover, this book pulls back the curtain on the formula for success, revealing principles that apply to any business where creativity must meet consumer expectations. Through his own entertaining examples and stories shared by some of the biggest movers and shakers in Hollywood, Goetz illustrates how audience insights, budget discipline, and marketplace awareness shape a film's financial outcome. Key…

People in this episode

Host: Randall Kenneth Jones

Guests: Kevin Goetz, Bob Levin

Topics covered

• movie business
• storytelling
• audience insight
• creative instinct
• box office success

Keywords

• film marketing
• cinematic success
• audience insights
• budget discipline
• storytelling

Mentioned in this episode

Books & works: How to Score in Hollywood

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