About this episode

Kara Swisher interviews Clara Wu Tsai about the WNBA's growth and sustainability, discussing investments, league dynamics, and women's sports science.

Kara sits down with New York Liberty owner Clara Wu Tsai to talk about betting big on the WNBA and why the momentum for women’s sports isn’t slowing down. Clara explains why she saw the Liberty as a distressed asset worth rebuilding and how investments in players, facilities and visibility helped fuel a turnaround. She breaks down what’s driving the WNBA’s growth, from the Caitlin Clark effect to media deals, and why, despite surging popularity, the league is still undervalued. They also get into league expansion, the new collective bargaining agreement and the economics behind it all. Plus: Clara’s Human Performance Alliance and her push to close the data gap in women’s sports science. This episode was taped live at the CAA World Congress of Sports presented by Sports Business Journal. Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Host: Kara Swisher

Guest: Clara Wu Tsai

Topics covered

• WNBA
• women's sports
• sports economics
• league expansion
• collective bargaining agreement
• sports visibility

Keywords

• WNBA
• Clara Wu Tsai
• women's sports
• sports economics
• Caitlin Clark
• league expansion
• collective bargaining
• sports visibility

Mentioned in this episode

Organizations: New York Liberty, CAA World Congress of Sports, Sports Business Journal, Human Performance Alliance

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