About this episode

The episode discusses the complexities of meat production through regenerative agriculture with Robby Sansom.

How do we produce meat in a way that works for farmers, animals, the land, and the people who eat it? Right now, that conversation happens in extremes. On one side: a highly industrialized system designed for efficiency and low prices. On the other: a growing movement toward regenerative agriculture and animal welfare. Somewhere in the middle is a complicated reality that rarely makes it into the headlines. Robby Sansom lives in that middle. He's the co-founder of Force of Nature, a company building a national network of ranchers, processors, and retailers to produce meat raised with regenerative principles and higher animal welfare standards without further centralizing or industrializing the system. He calls it a rising tide approach. The goal isn't to corner the market. It's to lift it. In this conversation, Dana and Robby get into what regenerative agriculture actually means and why the word is already being stretched. The tension between what consumers want and what farmers can economically deliver. Why transparency in food systems is harder than it sounds. How protocols for animal welfare evolve in practice (including why pork is so hard). Why scaling better systems is both…

People in this episode

Host: Dana DiPrima

Guest: Robby Sansom

Topics covered

• regenerative agriculture
• animal welfare
• food systems
• consumer behavior
• sustainable meat production
• economic challenges in farming

Keywords

• regenerative agriculture
• animal welfare
• meat production
• sustainability
• consumer choices
• food transparency

Mentioned in this episode

Organizations: Force of Nature, Epic Provisions

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