How Afro Sheen Built Soul Train

About this episode

This episode explores how Johnson Products financed Soul Train and the impact of Afro Sheen's sponsorship.

Johnson Products brand financed Soul Train when others wouldn’t. This is the story of the Afro Sheen sponsorship, the dollars behind it, and how they built an institutionAudio Onemichistory.comFollow me on Instagram: @onemic_historyFollow me on Substack: https://onemicblackhistorypodcast.substack.com/Follow me on Threads: https://www.threads.net/@onemic_historyPlease support our Patreon: https://www.patreon.com/user?u=25697914Buy me a Coffee https://www.buymeacoffee.com/Countryboi2m

People in this episode

Host: Michael Motley jr

Topics covered

• Afro Sheen
• Soul Train
• sponsorship
• Black history
• music history

Keywords

• Afro Sheen
• Soul Train
• Johnson Products
• sponsorship
• Black culture

Mentioned in this episode

Books & works: Soul Train

More episodes of One Mic Black History

• How Black Women Smuggled Fufu into the South · June 1, 2026 · 12 min
• How Harlem Musicians Outsmarted Segregated Clubs · May 5, 2026 · 13 min
• How Black Cooks Humiliated Enslavers With Oxtail · April 6, 2026 · 11 min
• The Black Man Who Bought Memphis · March 9, 2026 · 8 min
• How They Got Rich on a $0 Salary · February 9, 2026 · 9 min
• How a Barber Stole the Blueprint from Millionaires · January 19, 2026 · 10 min