From SEO to GEO - How to Stay Visible in an AI-Driven World with Expert Jared Bauman
About this episode
Jared Bauman discusses the evolution of SEO into Generative Engine Optimization and its implications for small business visibility in an AI-driven world.
Jared Bauman didn’t expect to compete for his own name online. But when a state representative with the exact same name started appearing everywhere in search results, it forced him to confront something bigger: search engines — and now AI tools — don’t guess who you are. They connect dots. And if your digital presence isn’t clearly connected, someone else may become the “expert” instead. In this episode, we take a calm, strategic look at how search is evolving from traditional SEO into what Jared calls “GEO” — Generative Engine Optimization — and what that means for solopreneurs and small business owners who want to remain visible in an AI-first world. No panic. No hype. Just clarity. Jared Bauman is the founder of 201 Creative, a marketing agency specializing in SEO and emerging AI search optimization strategies. He’s also the host of the Niche Pursuits podcast and has been an entrepreneur for more than 25 years, building and selling multiple businesses. As AI began reshaping search behavior, Jared studied the data, adapted his agency, and developed practical frameworks to help businesses stay visible and…
People in this episode
Host: Trudy Rankin
Guest: Jared Bauman
Topics covered
- SEO
- GEO
- AI-driven search
- digital presence
- solopreneurs
- small business visibility
Keywords
- SEO
- GEO
- AI tools
- digital presence
- search engines
- business information
- trust
- schema
Mentioned in this episode
Organizations: 201 Creative, Niche Pursuits
More episodes of Online Business Launchpad | Start An Online Business | Online Business Growth
- Self-Publishing Success: A Practical Guide for Aspiring Authors with Dr Rhonda Lawson
- Finding Clients as a Writer in the Age of AI with Emily Aborn
- From Mowing Lawns to $8M Founder with Bryan Clayton
- What to Say First So People Actually Buy (Without Feeling Salesy) with Conversion Copywriter Juzbi Walia
- What Happens When You Walk Away From a Dream Job with Sara Vezensek
- What Makes a Course Feel Binge-Worthy (Like Netflix) with Expert Jasmine Jonte
Explore listener stats, chart rankings, contacts and more on the Online Business Launchpad | Start An Online Business | Online Business Growth podcast page.