About this episode

Neil Shoney discusses effective Facebook ad strategies for converting clicks into clients.

Neil Shoney’s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spending around 110 pounds and seeing ticket sales come in, everything clicked. “So if I keep putting that money back in. I can almost choose how many people I want to to be at the show.” This episode is a practical, confidence-building look at ads that actually lead somewhere. Neil Shoney is a Facebook and Instagram ads strategist who has worked with just short of 3000 service-based businesses. He focuses on building repeatable ad frameworks that get people into a system designed to turn a click into a client, rather than chasing vanity metrics. WE ALSO TALKED ABOUT Why the most important part of ads is where you send people after they click, and whether your system can convert that click into a client. Neil’s standard for a system: he is not interested if it cannot take a stranger to a client in under seven days. Why small businesses do not need to spend money on…

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