
This episode explores the complexities of sales and the importance of handling objections in the prospecting process.
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. In this deep dive you will learn: Objections don’t care or consider: Who...
Host: Marvin Drobes
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