Nugget: Focus on Building the Right Audience

About this episode

The episode emphasizes the importance of building a quality audience rather than focusing on vanity metrics in list building.

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people. We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway? Give yourself the time and space to build the right foundation. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/ Connect with us on social! Instagram: @realpaulpruitt & @realmelissapruitt Facebook…

People in this episode

Host: Paul Pruitt

Topics covered

• audience building
• list building
• marketing strategy
• quality over quantity
• messaging

Keywords

• audience
• list building
• marketing
• quality
• messaging
• testing
• entrepreneurship

Mentioned in this episode

Organizations: Adaptive Marketing Program

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