Nugget: Make Your Ads Pay for Themselves

About this episode

This episode discusses how to create smaller offers to recoup advertising costs and better serve your audience.

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer? - Maybe it's an e-book that's going to explain the process that you do. - Maybe it's a tutorial of you showing a step-by-step process. A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them. What are some different ways that you can work with your audience with smaller offers? Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners…

People in this episode

Host: Paul Pruitt

Topics covered

• advertising
• small offers
• client acquisition
• entrepreneurship
• marketing strategies

Keywords

• paid advertising
• small products
• client acquisition
• e-book
• tutorial
• entrepreneurs
• marketing

Mentioned in this episode

Organizations: Adaptive Marketing Program

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