
Jon and Sarah Hauptman discuss their journey in creating PHLster Holsters and the importance of education in comfortable gun carrying.
Jon and Sarah run PHLster Holsters, makers of the Enigma, other holsters, and groundbreaking education about how to carry comfortably. Timeline: 0:00 - The journey to making holsters 7:58 - What was the need PHLster was responding to? 17:34 - When did Sarah know the Enigma was going to be good? 35:57 - How much of a breakthrough was the Enigma for PHLster? 41:35 - Education and holster fitment as a science 49:28 - What's wrong with telling people to dress around the gun 58:13 - The importance of online communities 1:08:52 - The dynamic around gun products marketed to women 1:20:21 - Social media as a design and manufacturing tool 1:29:48 - Nobody goes to the anti-gun range
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