Is the summer booking lull actually real?

Is the summer booking lull actually real?

From Our Creative Commune by Our Creative Commune

July 20, 2026 · 1h 2m · Episode 136

About this episode

The episode discusses the perceived summer booking lull in the wedding industry and various related topics.

Is the summer booking lull real, or is it all in your head? This week the Commune is back in the garden (briefly) to unpick why enquiries seem to vanish in peak season, why couples always book the second you go on holiday, and why raising your prices might be the easiest win you're avoiding. Along the way: whether the European heat is quietly killing summer destination weddings, a genuine ding-dong about how much AI belongs in a premium wedding business, the death of the hashtag and where Instagram reach actually comes from now, and Pete's theory that a COVID relationship gap is behind the quiet patch (and why the floodgates are about to open again). Plus the anxiety that never quite leaves this job, a missing bride with no phone signal, a Japanese wedding pint race, and the hotel Liam booked without realising everyone else would be naked. Honest, unfiltered chat about wedding photography, videography and running a creative business, from four people who actually do it for a living. Grab a coffee and settle in. Timestamps 00:00 Welcome and a rare sunny garden 01:43 Air con obsessives vs the camping tent 03:48 A 40 degree wedding in Spain 04:38 Is the heat killing summer…

People in this episode

Host: Our Creative Commune

Topics covered

Mentioned in this episode

Organizations: Instagram, COVID

Places: Spain, Iscoyd Park, Japan, Europe, naturist resort

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