Beyond Factory Farming: Björn Ólafsson on the Psychology of Meat Reduction and Plant-Based Nudges
About this episode
Björn Ólafsson discusses the psychology behind meat reduction and public attitudes toward factory farming.
Animal advocacy researcher Björn Ólafsson (More Than Meats The Eye, Better Food Foundation, Spain’s Animal Welfare Observatory) joins Jasmin and Mariann to unpack new UK survey data on public attitudes toward factory farming, why cognitive dissonance keeps animal lovers eating meat, and the behavioral science tactics — from “tasty titles” to plant-based defaults — that are quietly reshaping what people order.…
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