7. You Reap What You Siembra

7. You Reap What You Siembra

July 7, 2026 · 47 min · Season 1 · Episode 7

About this episode

The episode explores Ruben Blades' journey from Panama to New York City and his early career at Fania Records, culminating in a collaboration with Willie Colon amidst skepticism from music executives.

New kid on the block Ruben Blades moves from Panama to New York City. He gets a job in the mail room at Fania Records, where he tries to pitch his music. Eventually, he gets executives to listen to what he has to offer and lands a collaboration with the legend Willie Colon. But their idea for an album is met with skepticism from music executives, who are later – very dramatically – proven wrong.  Listen to the Music Behind Our Thing: The Birth of Salsa in Nueva York playlist here . Archival courtesy of The Bronx County Archives at The Bronx County Historical Society Research Library, Maria Hinojosa for Latino USA, Craft Recordings, a Concord company, and Aurora Flores Hostos Interview. This episode also utilizes fair use clips from WBAI Radio, Third World Newsreel Film Collective - El Pueblo Se Levanta, FOX 5 New York, Tik Tok, and Vox Media. Want to support our independent journalism? Join Futuro+ for ad-free listening, early-access and exclusive bonus episodes with the chisme behind Our Thing: The Birth of Salsa in Nueva York and all our podcasts: www.futuromediagroup.org/joinplus . Hosted on Acast. See acast.com/privacy for more information.

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