Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics

Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics

From Outcomes Rocket by Saul Marquez

May 28, 2026 · 22 min

About this episode

Web Golinkin discusses how Babson Diagnostics is reinventing blood testing to improve patient experience and healthcare outcomes.

What if the biggest barrier to better healthcare outcomes is… the blood draw itself? In this episode, Web Golinkin, President at Babson Diagnostics, discusses how his company is reinventing blood testing with a patient-friendly, fingertip-based system. He explains why traditional venipuncture drives anxiety and non-adherence, and how BetterWay improves both experience and outcomes. He also shares how automation and simplified workflows reduce operational burden and expand access points for care. Finally, he explores why patient experience is becoming the key competitive differentiator in ambulatory healthcare. Tune in to learn how rethinking a decades-old process could unlock better care, better business, and better patient engagement. Resources: Connect with and follow Web Golinkin on LinkedIn, visit his website, or reach out via email! Follow Babson Diagnostics on LinkedIn and explore their website! Learn more about BetterWay here!

People in this episode

Host: Saul Marquez

Guest: Web Golinkin

Topics covered

  • blood testing
  • patient experience
  • healthcare outcomes
  • automation
  • venipuncture
  • ambulatory healthcare

Keywords

  • blood draw
  • patient-friendly
  • fingertip-based system
  • anxiety
  • non-adherence
  • BetterWay
  • operational burden
  • access points
  • patient engagement

Mentioned in this episode

Organizations: Babson Diagnostics

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