
Reinventing Blood Testing for Better Patient Experience with Web Golinkin, President at Babson Diagnostics
From Outcomes Rocket by Saul Marquez
May 28, 2026 · 22 min
About this episode
Web Golinkin discusses how Babson Diagnostics is reinventing blood testing to improve patient experience and healthcare outcomes.
What if the biggest barrier to better healthcare outcomes is… the blood draw itself? In this episode, Web Golinkin, President at Babson Diagnostics, discusses how his company is reinventing blood testing with a patient-friendly, fingertip-based system. He explains why traditional venipuncture drives anxiety and non-adherence, and how BetterWay improves both experience and outcomes. He also shares how automation and simplified workflows reduce operational burden and expand access points for care. Finally, he explores why patient experience is becoming the key competitive differentiator in ambulatory healthcare. Tune in to learn how rethinking a decades-old process could unlock better care, better business, and better patient engagement. Resources: Connect with and follow Web Golinkin on LinkedIn, visit his website, or reach out via email! Follow Babson Diagnostics on LinkedIn and explore their website! Learn more about BetterWay here!
People in this episode
Host: Saul Marquez
Guest: Web Golinkin
Topics covered
- blood testing
- patient experience
- healthcare outcomes
- automation
- venipuncture
- ambulatory healthcare
Keywords
- blood draw
- patient-friendly
- fingertip-based system
- anxiety
- non-adherence
- BetterWay
- operational burden
- access points
- patient engagement
Mentioned in this episode
Organizations: Babson Diagnostics
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