From Zero Experience to Luxury RV Resort Developer

About this episode

Billy Rhyne shares his journey from software to developing a luxury RV resort, detailing the complexities of the process and operations.

In this episode of Outdoor Hospitality Weekly , we sit down with Billy Rhyne, developer of Horseshoe Ridge RV Resort in Wimberley, Texas, to break down what it actually takes to build a high-end RV resort from the ground up. Billy shares his journey from working in software with no prior experience in outdoor hospitality to developing a luxury, amenity-rich RV resort in the Texas Hill Country. We dive into the full process—from finding the property and navigating complex entitlements to self-performing construction and delivering a high-end guest experience. We also explore the realities of operations after opening, including lessons learned from third-party management, and Billy’s deep dive into marketing—from firing multiple agencies to building his own conversion tracking systems, AI-driven SEO tools, and automated email campaigns. This is a candid look at the complexity behind building and operating a modern RV resort—and the level of detail, effort, and persistence it takes to do it right. To subscribe and see all of our content for free, join our Substack: ohweekly.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access…

People in this episode

Host: Matt Whitermore

Guest: Billy Rhyne

Topics covered

• RV resort development
• outdoor hospitality
• construction
• marketing
• guest experience
• business journey

Keywords

• RV resort
• hospitality
• construction
• marketing
• Texas
• business development
• guest experience

Mentioned in this episode

Organizations: Horseshoe Ridge RV Resort, Substack

Places: Wimberley, Texas, Texas Hill Country

More episodes of Outdoor Hospitality Weekly

• CampgroundViews, AI, and the Future of Camping (w/ Garett McKinnon) · June 10, 2026 · 48 min
• What Memorial Day Revealed About The Camping Industry · May 27, 2026 · 20 min
• Breaking Down the Latest Campground Industry Data, Bankruptcy + More · May 13, 2026 · 48 min
• New Camping Data, Hotels, and RV Market Signals · April 28, 2026 · 56 min
• Inside AI: Tools, Workflows, and How We’re Using AI in Outdoor Hospitality · April 10, 2026 · 43 min
• How Events and Experiences Are Driving Campground Demand · April 3, 2026 · 32 min