Garie Adamson: 100 Miles and Still Going - Building a Brand That Outlasts the Moment
About this episode
Garie Adamson discusses building a lasting brand rooted in Toronto's hip-hop culture.
What does it take to build something that lasts? In this episode, I sit down with Garie Adamson, founder of a brand rooted in Toronto’s early hip-hop culture that has remained relevant for over three decades. We talk about recognizing opportunity early, navigating rapid growth, and adapting without losing identity. Garie also shares the realities behind the brand—competition, setbacks, and the discipline required to keep evolving.
People in this episode
Host: The SLG Project
Guest: Garie Adamson
Topics covered
- brand building
- entrepreneurship
- hip-hop culture
- business growth
- identity
Keywords
- brand building
- entrepreneurship
- Toronto
- hip-hop
- business growth
- identity
- competition
Mentioned in this episode
Places: Toronto, hip-hop culture
More episodes of Outside of the Classroom
- Deep Dive: Understanding Scar Tissue
- Bruce Reilly: What Endures – Judgment and Relationships
- Deep Dive: What Strategy Actually Requires
- Natalie Riviere: Perspective – Marketing in the Age of AI: Why Human Relationships Still Matter
- Deep Dive: Strategy Is a Decision - Achieving Strategic Clarity
- Marat Ressin: Beyond Founding, Building an Entrepreneurial Community
Explore listener stats, chart rankings, contacts and more on the Outside of the Classroom podcast page.