Trade Shows - Active vs Passive Participation.....
About this episode
This episode discusses how to effectively turn trade show attendance into active lead generation.
Join this episode to learn how to turn trade show attendance into active lead generation rather than passive participation. You will learn how to prepare your booth and outreach before the event, engage prospects more effectively during the show, capture useful lead information, and follow up in a more personal and timely way. We also explore the true cost of exhibiting, how to calculate your cost per lead, and why a proper post show review can help you decide which events are genuinely worth attending.
Topics covered
- trade shows
- lead generation
- event participation
- booth preparation
- prospect engagement
- cost analysis
- post show review
More episodes of Outside the Red Box
- From Black Box to Red Box: Why Transparency Matters in Distributor Relationships in Scientific Equipment Sales
- Blindfolded Abroad: Why Manufacturers Pay Too High a Price for Distributor Opacity
- Selling Technology to Technologists - A Conundrum!
- Cultural issues in global sales or when not to blow your nose!
- The Art of Active Trade Show Participation
- The Silent Signal: Navigating Body Language in Virtual Sales
Explore listener stats, chart rankings, contacts and more on the Outside the Red Box podcast page.