#163 — Joseph Pine: Why Customers Don’t Care About What You Sell
About this episode
Joe Pine discusses the shift from the Experience Economy to the Transformation Economy, emphasizing that customers now seek lasting change rather than just services or experiences.
Joe Pine is the co-author of The Experience Economy—and one of the thinkers who gave leaders a language for why “services” weren’t the end of the story. In this episode, Joe returns with his next major thesis: we’ve entered the Transformation Economy, where the customer is no longer buying inputs (features, service hours, or even memorable moments), but paying for outcomes—lasting change. We unpack what makes a transformation fundamentally different from an experience, why experiences are in...
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